What marketing and PR for retail tech should look like

Case Study

PostTag logo

What was the brief?

  • Solve the problem that no single role within enterprises owns The Last Mile and Delivery, the space in which PostTag operates, which meant the team struggled to find the right role to sell to
  • Make PostTag “look bigger and more influential than we are”
  • Get PostTag into meetings with prospects 

How did Rebeltech crack it?

  • Created The Last Mile Consortium; an active and growing private community for anyone invested in collaborating to solve ‘Last Mile’-related problems - something of value to generate high-value, self-selected inbound leads
  • The group exists online and offline and includes roles as diverse as chairmen, CEOs, CTOs, CIOs and marketing directors, right down to delivery drivers, from retailers, tech vendors & logistics companies

Community: hosted regular breakfast events for diverse range of Last Mile stakeholders, inviting them to be ‘part of the solution to a problem that refuses to go away’

Results part 1

Content: captured content from events and seeded it in private Linkedin group inviting all event attendees to join and ‘continue the conversation’ 

Conversation: curated market news weekly for PostTag to use to drive conversation. Encouraged online group members to share their own content. Content and opinions drove peerless PR.

Results part 2

Conversion: PostTag sealed deals with enterprise targets including Domino’s Pizza, British Gas and Arrow XL. The Last Mile Consortium continues to grow.

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