Community: hosted regular breakfast events for diverse range of Last Mile stakeholders, inviting them to be ‘part of the solution to a problem that refuses to go away’
Results part 1
Content: captured content from events and seeded it in private Linkedin group inviting all event attendees to join and ‘continue the conversation’
Conversation: curated market news weekly for PostTag to use to drive conversation. Encouraged online group members to share their own content. Content and opinions drove peerless PR.
Results part 2
Conversion: PostTag sealed deals with enterprise targets including Domino’s Pizza, British Gas and Arrow XL. The Last Mile Consortium continues to grow.