Martech is a saturated, crowdy and noisy place to be. It's hard to get noticed. Especially if you're the new family in the neighbourhood and nobody knows you enough to vouch for you. When Australian martech vendor Simple told us it planned to launch a London office with zero brand awareness here and planned to use the team here to grow across Europe, we knew only an extraordinary campaign would do.
Happily, building extraordinary campaigns is kind of a hobby of ours.
'Clawing Back The Cost Of Complexity' played on two compelling stories:
"We had a big job on our hands launching Simple into the UK and EMEA regions . Our technology was known in Australia but had no brand awareness here. I didn’t want a traditional channel-led strategy – some social media, events, PR and so on – instead, I wanted to work with someone who challenges the norm and this is where Rebeltech shines. The bright intelligence and ideas coming out of Mark and Nicole's team are a cut above. You need any advantage you can get when trying to make noise in a new market. Our CEO and entire leadership team bought into Rebeltech. That's the effect truly original thinking has on an organisation."
Joe Jarrett, COO, Simple
150k+ Podcast listens and counting
Rocket-fuelled lead generation
4K PR Coverage views
The Get Simple podcast has garnered more than 150,000 listens and continues to attract CMOs and marketing leaders looking to build better planning processes and stretch budgets further
Our own RebelTalk podcast, created to celebrate rebels from every walk of life features candid, white-knuckle-ride interviews with marketing gurus Mark Ritson and Mark Earls as well as rebel chefs, farmers, documentary-makers, political satirists and more...